VALORANT: VCT Madrid's Record Viewership

The VCT Masters Madrid 2024 Broke Valorant's Viewership Record

The recent VCT 2024 Masters Madrid tournament marked a significant milestone for Valorant, as it reached new heights in viewership, setting a record for the most-watched event in the game's history and boosting the competitive scene to a whole new level of popularity. The highly anticipated grand final clash between Sentinels and Gen.G captivated audiences worldwide, with the thrilling showdown extending to the fifth map of their best-of-five series. Ultimately, Sentinels emerged victorious, winning their first international LAN victory in nearly three years.

Valorant Esports’ trajectory for 2024 has been nothing short of remarkable, with the Kickoff events’ massive viewership across the globe. Japanese viewers contributed significantly to the Pacific region's viewership, while new fan-favorite teams emerged in the EMEA region. Notably, the Americas region saw an impressive peak concurrent viewership of over 800,000. With the success of Valorant Masters Madrid and the establishment of a new viewership record, Valorant has proven once again that its position in the esports landscape is steadier than ever.

How many people were watching the VCT Madrid 2024?

The Valorant Masters Madrid event saw a remarkable peak viewership of 1.69 million, a notable increase of 103.3% compared to the previous VCT 2023 Masters Tokyo. With the Sentinels' popularity undoubtedly boosting the event's success, all of the top five matches featuring the team made the numbers soar, and the tournament's average viewership also surged by 95%, reaching 671.6K. This increase indicates a broader appeal for the event, extending beyond matches involving Sentinels.

In total, the tournament amassed 34.92 million hours watched, marking a 22.9% increase, despite the event being 37% shorter than the previous Masters Tokyo. Community casters have historically played a significant role in Valorant's viewership, and the Masters Madrid event was no exception. Over 300 individual live streaming channels broadcast the tournament, surpassing the 200 channels from the previous year's Tokyo event. Notably, tarik emerged as a prominent figure in Valorant viewership, with the Turkish-American streamer attracting a peak viewership of 313.5K for the grand finals match. Additionally, the official English-language Valorant Champions Tour channel on YouTube gained a lot of momentum, recording 237.8K peak viewership. Twitch remained the preferred platform for community casters, experiencing a large increase in peak viewership compared to the previous year's event.

The introduction of CHZZK, a new South Korean streaming platform, further diversified the streaming range for Valorant. CHZZK showcased the event, drawing in South Korean viewers and outperforming traditional platforms like Afreeca TV. Notably, Korean-language average viewership experienced a significant surge of 117.5% compared to the previous year.

The event also saw increased viewership from European audiences, particularly Spanish and French-speaking viewers. This growth can be attributed to the emergence of teams like Karmine Corp and Team Heretics as leading contenders in the EMEA region, both of which have strong ties to France and Spain.

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Overall, the VCT 2024 Masters Madrid solidified Valorant's position as a dominant force in esports, setting new records in peak concurrent viewership. The tournament's success can be attributed to several factors, including the rise of international contenders like Gen.G and the increased attention from community casters. We expect Valorant's viewership to soar as it continues to mature within the esports ecosystem, paving the way for a promising future in competitive gaming.

 

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